Business understanding
I know how to think beyond the surface. The website, messaging, and visual hierarchy should support the actual business, not just look polished in isolation.
About
A business-minded creative practice built around the front end.
Before Apolo Media, I spent more than 6 years in strategy consulting and internal operations. That background still shapes how I design: I care about the surface, but I also understand the business underneath it.
My Background
I moved into this work from the inside of the business.
Before focusing on websites, visual presentation, and brand-facing work, I spent more than 6 years in strategy consulting and internal business operations. I worked across companies like Amazon and firms such as KPMG, PwC, and EY, which gave me a strong sense for how businesses make decisions, where they lose clarity, and what actually creates confidence.
That matters because I do not just think about the website as a visual object. I think about how the offer is structured, how trust is built, how a page should guide attention, and how the front end should reflect the quality of what is happening behind the scenes.
Over time, I moved toward this because it is the part of business I care about most: the front end. The first impression. The interface. The presentation. The part that makes a business feel clear, capable, and worth paying attention to.
Portrait slot Add your photo here.
Drop a portrait into /public/uploads/about and the page will use it on the
next build.
/public/uploads/about • jpg, png, webp
Experience across
AmazonKPMGPwCEY
How I Work
Creative work shaped by business context, detail, and steady refinement.
The strongest work usually comes from understanding both the commercial side and the visual side, then improving them deliberately rather than forcing a big reveal.
Operations awareness
Coming from strategy and internal operations means I pay attention to clarity, workflow, decision-making, and what helps the business feel more settled, not more chaotic.
Cyclist mindset
Outside work, I am a cyclist. That has shaped how I think: incremental improvement, marginal gains, consistency, and detail. I carry that mindset into every project and every decision.
What That Means in Practice
The result is work that looks sharper because it is thought through more clearly.
That usually leads to cleaner structure, better messaging, more relevant visuals, and a front end that feels aligned with the real quality of the business.
6+ years across strategy consulting and internal operationsExperience with Amazon, KPMG, PwC, and EYA front-end practice shaped by understanding how the business runs behind the scenes
Work Together
If you need someone who understands the business and can still execute the front end properly, this is the lane.
Bring the outdated site, the weak presentation, or the next launch. I can help tighten the story and the surface.